About Told by an Idiot Team Louise Jeffreys Louise is a freelance consultant and coach working in the cultural sector. From 2010-2020 she was Artistic Director at the Barbican, responsible for the strategic development and delivery of their artistic programme. In this role she led on the development of the Barbican’s presence in east London, resulting in a wider more diverse audience, and she oversaw an increase of income from rental and commercial deals and partnership funding. Previous roles include Head of Theatre at the Barbican, Administrative Director at Nottingham Playhouse and Technical Director at English National Opera. She is a trustee of English National Opera and Foundation for Future London.